Content Marketing Services for
Tech Companies and
Founders
In two years, our founder's LinkedIn grew to 3893 followers, our CEO’s LinkedIn newsletter (Bala Shares) generated 2000+ Article Views within a year, and our blogs got cited by Google AI Overview and ChatGPT. We now run that same system for Indian IT services and product companies — and for the founders who lead them.
We Were Our Own First Client
Before selling content marketing, we practised it — on our founder's profile, our own newsletter, our own channels, and a published book. Every number below is real, and we'll happily walk you through them on a call.
2800+ followers · 1,50,000+ impressions in 12 months
Grown post by post over two years — no ads.
2000+ Articles Views within a year for weekly newsletter.
Bala Shares — written and grown by this team.
Two channels we script and run
Techno Tackle and The Retention Code — every script written in-house.
The Retention Code — a published book
Researched, written, and marketed by the same team that will work on your account.
Also in our portfolio: LinkedIn content for Techno Key Learning, our sister concern in IT training, and a retained content & SEO engagement with a healthcare technology client in Japan. You can see our case studies for the software side of the house.
Ask us to walk you through the numbers on a call.
Content That Builds Pipeline, Not Just Traffic
Six things we do well — because we do them for ourselves every week. Led by the channel that built our own business: LinkedIn.
LinkedIn Content & Carousels
Posts and carousels built for the feed — hooks, stories, and CTAs that turn followers into enquiries. This is the channel we grew our own business on.
Our home turfLinkedIn Newsletters
We took our own newsletter from 0 to 1,000 subscribers. We set up, write, and grow yours with the same system.
0 → 1,000 subsSEO Blogs & Long-Form Articles
Content that ranks on Google and gets picked up by ChatGPT, Perplexity, and Google AI Overviews — we have live examples.
Ranks & gets citedYouTube Scripts
Scripts engineered for retention and search, sharpened by running our own two channels.
Two channels, in-houseEmail & Lead Nurture
Newsletters and nurture sequences that keep your pipeline warm between conversations.
Keeps pipeline warmContent Strategy & Editorial Calendar
The plan behind everything — topics, formats, and cadence mapped to your buyers, so every piece has a job.
The plan behind it allBuilt for Indian Tech Companies — and the Founders Who Lead Them
We are not a generalist agency. As a B2B content marketing agency in India run by software people, we write best about what we know: technology services, products, and the people who build them.
If you sell expertise — development services, SaaS, consulting — your buyers research for months before they ever fill a form. Content is how you stay on their shortlist the whole time.
IT services & SaaS companies
You sell expertise; we make it visible. Blogs, LinkedIn, and newsletters that generate inbound conversations.
Tech founders & CXOs
Buyers trust people before companies. We build your personal brand the way we built our founder's — see how.
B2B companies with long sales cycles
Content that keeps you top-of-mind for months, so you're on the list when budgets open.
Personal Branding for Tech Founders and CXOs
B2B buyers follow people before they trust companies. A founder who shows up on LinkedIn every week builds more pipeline than most company pages ever will — we know, because that is exactly how Techno Tackle wins business.
We run the same system for you: a profile revamp, a monthly voice interview to capture your ideas and stories, ghostwritten posts in your voice, an engagement plan, and monthly analytics you can read in five minutes.
"The ideas are always yours. We handle the writing craft, the consistency, and the strategy — and nothing goes live without your approval."
Content Marketing Packages — Founding Client Pricing
Founding pricing is strictly for our first 5 retainer clients — locked for 12 months, and gone the moment the five spots fill. In return we ask one honest thing: if we hit your targets, you let us publish the case study.
Build
For companies starting content marketing
₹25,000 /month
Prices exclude GST.
Founding price · locked 12 months- 4 SEO blogs per month (1,000–1,200 words, keyword-mapped)
- 8 LinkedIn posts for your company page
- 2 carousel designs
- Editorial calendar + topic research
- Monthly performance report + 30-minute review call
Grow
Adds the channels we are best at
₹50,000 /month
Prices exclude GST.
Founding price · locked 12 months- Everything in Build, plus:
- 12 LinkedIn posts + 4 carousels
- LinkedIn newsletter: setup + 2 editions per month
- 2 YouTube scripts per month
- Answer-engine structuring (schema + FAQ formatting) on every blog
- Monthly strategy call
Lead
Company brand + founder brand together
₹80,000 /month
Prices exclude GST.
Founding price · locked 12 months- Everything listed in full:
- 4 SEO blogs per month
- 12 LinkedIn posts + 4 carousels per month
- LinkedIn newsletter: 2 editions per month
- 4 YouTube scripts per month
- Answer-engine structuring on every blog
- Founder personal branding: profile revamp + 8 ghostwritten founder posts per month + monthly voice-interview call
- 1 case study or whitepaper per quarter
- Dedicated content manager + monthly strategy call + quarterly business review
The Content Brand Kit
Every piece we produce follows your brand guidelines — that is what keeps content consistent. Don't have them yet? We create a Content Brand Kit for you as a one-time engagement before the retainer starts.
Priced at cost — starting from ₹15,000Voice & Tone
Messaging pillars
Do / Don't examples
Visual content rules
Our Money-Back Guarantee
If we fail you in your first month, we refund 100% of that month's fee. Fair, evidence-based conditions — read exactly how it works below.
How the money-back guarantee works
- It covers the first month of any package. From day one, every deliverable is logged in a shared tracker — what was due, when it was delivered, and your written feedback — so both sides always have the evidence.
- You qualify for the full refund if any of these happened in month one: we delivered fewer pieces than your package promises; we missed agreed deadlines even after you flagged it in writing; or you raised the same quality concern in writing three or more times and we failed to act on it.
- What it does not cover: delays caused by approvals pending on your side for more than 3 business days, scope changed mid-month, or disappointment with reach and leads in the first 30 days — we guarantee delivery and quality, and honest results take longer than a month.
- To claim: one email within 7 days of receiving your month-one report, pointing to the tracker entries. Refund processed within 14 days. Anything we already published stays yours; unpublished drafts remain ours.
What Your Free Content Audit Covers
Before we quote anything, we look at what you already have. You get a written audit and a 30-minute walkthrough call — free, whether or not you hire us.
Topics your competitors rank for that you're missing
SEO health of your existing pages — keywords, structure, internal links
Which content your audience actually engages with (and which it skips)
Duplicate and thin pages that drag your whole site down
Where readers drop off before contacting you
How visible your brand is to Google and AI assistants today
Get Found on Google — and Cited by ChatGPT
Your buyers now ask AI assistants for vendor shortlists. If your content isn't structured for citation, you're invisible in those answers. Our own blogs already appear in Google's AI Overviews and chatbot responses — we'll show you live examples on a call, or read how we did it.
AI-Ready Structure
Entity-optimised content, schema markup, and FAQ formatting so machines can quote you accurately.
Topic Authority
Clusters of connected content that make your domain the obvious source on your subject.
Proof, Not Promises
We track where your brand appears in AI answers and report it monthly.
How We Work
Onboarding, audit & strategy
A structured onboarding call where we understand your business, buyers, and goals; your free content audit; then a content strategy and 90-day editorial calendar built from both, mapped to your brand guidelines.
Voice & setup
Brand-voice alignment (or Content Brand Kit creation), channel setup — newsletter, publishing workflow, approval flow.
Production & publishing
Everything drafted in-house, edited by humans, approved by you before it goes live.
Report & iterate
A plain-English report — what we published, what it did, what we'll change — plus your review call.
Content Types We Produce
Every format below is something we publish for ourselves or have shipped for a client — written in-house, edited by humans, and approved by you. You can read our blog to see the standard.
LinkedIn posts & carousels
The format we've practised daily for two years.
LinkedIn newsletters
Setup, writing, and growth (ours: 0 → 1,000 subscribers in under a year).
SEO blogs & long-form articles
Built to rank and to be cited.
YouTube scripts
Honed on our two channels.
Case studies & whitepapers
The assets your sales team actually uses.
Email sequences & landing page copy
To convert the attention the rest creates.
FAQ & answer content
Structured for search and AI assistants.
Software Clients Who Have Trusted Us for 11 Years
Content marketing is our newest service — built on the same delivery discipline.
Company-wide credentials. Our content marketing service is new — which is exactly why founding clients get founding prices.
Frequently Asked Questions
How much do your content marketing services cost?
Our founding-client packages start at ₹25,000 per month (standard ₹40,000) and go up to ₹80,000 per month (standard ₹1,30,000) for the full company-plus-founder programme. Founding prices apply only to our first five clients and are locked for 12 months. Every deliverable is listed in the packages section above; one-time projects, like a Content Brand Kit, are quoted separately.
How long until we see results?
LinkedIn content usually shows measurable signals — reach, profile visits, enquiries — within 4 to 8 weeks. SEO blogs take longer: expect meaningful organic growth in 6 to 12 months depending on your domain authority and competition. We report both every month, so you always know what is working.
Why hire a software company for content marketing?
We grew our founder's LinkedIn to 3893 followers, and for our newsletter (Bala Shares) generated 2000+ Articles Views within a year, run two YouTube channels, and published a book — all with the same in-house team that will work on your account. And because we are engineers, we can write about technical products credibly.
Who actually writes the content?
Our in-house content team in Coimbatore — people with technology backgrounds, not anonymous freelancers. We use professional tools like Grammarly, Surfer SEO, and Claude for research and polish, but every piece is AI-assisted at most, human-written and human-edited, and nothing is published without your approval.
What types of content do you produce?
LinkedIn posts and carousels, LinkedIn newsletters, SEO blogs and long-form articles, YouTube scripts, email sequences, case studies, whitepapers, landing page copy, and FAQ/answer content. Every piece follows your brand guidelines.
What if we don't have brand guidelines?
We create a Content Brand Kit for you — voice and tone, messaging pillars, do/don't examples, and visual content rules — as a one-time engagement priced at cost, starting from ₹15,000, before the retainer starts, so everything we publish is consistent from day one.
Do you optimise content for ChatGPT and Google AI Overviews?
Yes. We structure content, add schema markup, and build topic authority so your brand appears in answers on Google AI Overviews, ChatGPT, Perplexity, and Gemini. Our own blogs are already cited there — ask us on a call and we will show you live examples.
Can content marketing really generate leads?
It is how we generate ours. Our founder's LinkedIn content brings Techno Tackle 5+ inbound enquiries per month. Content will not replace your sales team, but it fills the top of your funnel and shortens trust-building — especially in B2B, where buyers research for months.
Do you work with companies outside India?
Our packages and pricing are currently designed for Indian businesses. That said, our content team has delivered retained content and SEO work for an international client, so if you are overseas, write to us and we will see if it is a fit.
What is the money-back guarantee, and how does it work?
If we fail you in month one, you get 100% of that month's fee back. The conditions are simple and evidence-based: every deliverable is logged in a shared tracker with dates and your written feedback. The refund applies if we under-delivered on the package, missed deadlines after you flagged them in writing, or failed to fix a quality concern you raised three or more times. It does not cover client-side approval delays, mid-month scope changes, or lead volumes in the first 30 days — results honestly take longer than that. Claim by one email within 7 days of your month-one report; refund within 14 days.
Do you ghostwrite for founders and CXOs?
Yes — it is one of our strongest services. A monthly voice interview captures your ideas and stories; we draft posts in your voice; you approve everything before it goes live. The ideas are always yours — we bring the writing craft and the consistency.
What do the monthly reports include?
A plain-English summary: what we published, how it performed (traffic, reach, subscribers, enquiries), what we learned, and what we will do differently next month — plus a review call on the Grow and Lead plans.
