Google Ads You Can
Actually Measure

Under the Techno Tackle brand this is a new service line, and you would be one of our first five clients. The experience behind it is not. The specialists who would run your account have planned and managed Google Ads campaigns across search, shopping and lead generation in earlier roles, and our team currently consults on an international client's Google Ads and analytics setup, covering Tag Manager implementation, GA4 configuration, campaign setup and conversion audits. Add 11+ years of building the websites and tracking systems that ad campaigns depend on. What is genuinely new is a Techno Tackle-branded Google Ads case study, which is why founding clients get founding pricing and senior attention rather than paying full rate.

Our management fee starts at a flat ₹10,000 per month, and founding clients keep that rate regardless of campaign scope for their first four months. The fee is separate from your ad budget, which you pay directly to Google. We never touch it. Unlike many agencies we do not charge a percentage of ad spend, so the fee stays flat and predictable and we have no incentive to push your budget higher than it needs to be. Prices exclude GST.

For most Indian businesses we suggest starting between ₹15,000 and ₹30,000 per month, depending on your industry and how competitive your keywords are. We do not spend it all in the first week: the launch runs at a deliberately small daily budget for around ten days to gather real data, and we scale from there based on results. The audit gives us your actual keyword costs, so we can recommend a real number rather than a generic one.

Google's bidding systems need conversion data before they can optimise, so the first stretch of any campaign is a controlled test rather than a full-budget push. In practice: if your monthly budget is ₹10,000 we typically start at around ₹500 a day for about ten days, reading which keywords, audiences and creatives actually respond. Only then do we decide whether to raise the budget, restructure the campaigns, or change the strategy. Skipping this phase is the fastest way to spend a month's budget learning what a week's budget could have told you.

Unlike SEO, Google Ads can generate traffic and enquiries from the first day a campaign goes live. Reliable performance takes longer, typically four to eight weeks while bidding strategies gather conversion data and targeting is refined. We prioritise early wins where they exist, but we will not present week-one numbers as proof of anything.

Running Google Ads well needs campaign architecture, bidding strategy, negative keyword discipline, working conversion tracking and daily attention. Poorly managed accounts routinely lose a meaningful share of budget to irrelevant clicks, and most owners only find out months later, because the tracking was never right. If you would rather learn it yourself, our free audit still gives you the fix list at no cost.

That is the most common finding in our audits, and fixing it is included in the management fee for founding clients. We rebuild the measurement layer properly: Tag Manager container and data layer, GA4 events and key events, the right conversions imported into Google Ads, call and WhatsApp tracking, and where it matters, offline conversion uploads from your CRM so bidding learns from customers rather than form fills. Because we are a software company, we implement these changes on your site rather than sending you a request list for another vendor.

Yes. We have run both, including on international accounts, so campaign scale is not the constraint: the founding rate applies regardless of how many campaigns you run. What we always insist on is starting with the audit rather than taking over an account and changing bids on day one. For very large accounts we will tell you exactly who on our team is doing the work and how much of their week you are getting, so you can judge for yourself.

Yes. Coimbatore is our home market and our primary focus. We design campaigns for local businesses across retail, healthcare, education, real estate, manufacturing and services, combining local intent targeting, call ads and Google Business Profile alignment to reach customers in Coimbatore and across Tamil Nadu.

Yes to both. Within India we run campaigns targeting any city or region: Chennai, Bengaluru, Hyderabad, or pan-India. Internationally, we already consult on an overseas client's Google Ads and analytics setup, so overseas work is not new territory for us. Tell us the market you are targeting and we will be straight with you about how well we know its search landscape and click costs.

Yes. Performance Max is Google's most automated campaign type, and getting the inputs right matters more than anything you can adjust afterwards: asset groups, audience signals, brand exclusions, Merchant Center feed quality and conversion tracking. We set those up deliberately, then watch placement and asset reporting to check PMax is finding new customers rather than rebilling traffic you already had.

Yes, and it is one of the fastest ways to do it. Local campaigns combine call ads, radius and location targeting, Google Business Profile integration and location assets to drive phone calls, direction requests and walk-ins. For local businesses we also set up call tracking, because otherwise the leads that matter most are the ones you cannot see in the reports.

Three things. First, we lead with measurement: as a software company, conversion tracking, GA4 and Tag Manager are our home ground rather than a box someone ticks in week one, and we can fix them, not just flag them. Second, our fee is flat rather than a percentage of your spend, so nothing we recommend is shaped by how much you spend. Third, we are straight about where we are: experienced specialists, a new service line under our brand, and a founding rate that reflects that honestly instead of charging full price for our first published case study.

Yes, plus a live dashboard from day one. Monthly reports cover impressions, clicks, conversions, cost per lead, ROAS where applicable, Quality Score movement, and a plain-English section on what we changed, what it did, and what we will change next, with full transparency on how your budget was spent.