Drive Leads & Sales with
Facebook & Instagram Ads
From the software company that built its own growth engine. We plan, build, and run Meta campaigns for Indian small and growing businesses, with the tracking wired up properly from day one, so you can see what every rupee actually did.
Meta Ads Is New As a Service.
The Campaigns Are Not.
Over three months we planned, built, and ran twelve Facebook and Instagram campaigns for Techno Key Learning, our sister concern in IT training. That programme delivered 648,604 impressions and 102 leads.
Format moved cost more than targeting did
On identical daily budgets against the same offer, the single image ad brought in landing page views at roughly a third of the carousel's cost. Across the wider December run, carousel stayed about 2.7 times more expensive per landing page view than image and video.
The offer moved cost per lead more than the ads did
December's free masterclass produced leads at one twelfth the cost of February's paid masterclass, on the same audience definitions and the same creative approach. Price is a targeting decision.
Frequency never ran away
Average frequency stayed between 1.05 and 1.95 for every campaign in the programme. No audience burnout, and no budget spent showing the same ad repeatedly to people who had already made up their minds.
Techno Key Learning is part of our own group, so treat this as in-house proof rather than a client case study. Ask us to open the account on a call.
Placement is an outcome, not a setting
This image ad delivered almost entirely on Instagram. By February the same account was delivering almost entirely on Facebook, with no change from us. We read placement weekly and move creative to match.
The Ads Themselves
Four of the formats we tested, as they appeared in the feed.
Single image
Cheapest landing page views of any format we tested.
Carousel
Strong engagement, most expensive per landing page view.
Video
Held cost down at volume and carried retargeting.
Instant lead form
Collected details inside Facebook, no landing page needed.
Audit, Then Plan, Then Launch
No proposal until we have looked at your account. The first step costs you nothing and you keep the findings either way.
Free Meta Ads audit
We go through your existing campaigns, tracking, and landing pages, and write up what is leaking budget and what to fix first.
Custom plan
Audiences, creative direction, budget split, and objectives mapped to your business, with a flat monthly fee quoted upfront.
Launch and optimise
Campaigns go live, we work through the learning phase, and you get a weekly report showing spend against results.
What's Included in Our Meta Ads Management
One retainer covers the whole job, from the first audience map to the weekly report. Nothing here is upsold separately.
Campaign strategy and build
Objectives, campaign architecture, ad sets, and naming conventions set up so the account stays readable and scalable as you grow.
Audience research and segmentation
Interest, behaviour, and job-title layers, plus Lookalike and custom audiences built from your own data where you have it.
Ad creative direction and testing
Image, video, carousel, and Reels variations planned as a test, not a guess, with clear rules for what we scale and what we cut.
Ad copy, written and tested
Hooks, primary text, and calls to action matched to each audience and placement, then tested against real engagement data.
Meta Pixel and Conversions API setup
Installed, verified, and event-mapped, with server-side tracking so your optimisation signals hold up as browser tracking tightens.
Retargeting campaigns
Website visitors, video viewers, and profile engagers brought back with sequenced messaging instead of the same ad on repeat.
Weekly reporting in plain English
Spend, cost per lead, click-through rate, conversion rate, and ROAS, with what we changed this week and what we are changing next.
Ongoing optimisation
Bid and budget adjustments, audience refreshes, and creative rotation, reviewed on a regular schedule rather than left to drift.
Landing page review
We check the pages your ads point at. As developers, we can tell you when the problem is the page and not the campaign.
Decisions From Data, Not Guesswork
Meta's Advantage+ is a genuine AI system and we use it for placement and audience expansion. What it will not do is decide which offer to lead with, or tell you when a creative has stopped earning its budget. That judgement stays with a person who has to explain it to you on the weekly call.
Spot your best audiences before you spend
We model which segments are likely to convert from behavioural and market signals, so the testing budget goes somewhere sensible.
Test more ad variations, faster
Split tests read at scale, so winning creatives, headlines, and calls to action surface in days rather than over a full month.
Catch performance drops in real time
We review campaign health regularly and act on drops quickly, whether that is budget pacing, creative fatigue, or a broken event.
What Your Free Meta Ads Audit Covers
Before we quote anything, we look at what you are already running. You get a written audit and a 30-minute walkthrough call, free, whether or not you hire us.
Where your budget is leaking
Overlapping audiences, missing exclusions, and ad sets competing against each other.
Which creatives are working and which have fatigued
Read across image, video, carousel, and Reels, with the fatigue signals called out.
Whether bidding and budget match your objective
A lead objective funded like an awareness campaign will underperform however good the ads are.
Meta Pixel and Conversions API health
What events are actually firing, what is duplicated, and what is silently missing.
The path from ad click to enquiry
Where people drop off between the ad and the form, and what on the page is causing it.
A prioritised list of fixes
In the order we would do them, with the cheap wins separated from the structural work.
See exactly where your ad budget is leaking
You keep the findings whether you hire us or not.
Get Your Free Meta Ads AuditFlat Fees, No Percentage of Your Spend
There are only two numbers. A flat monthly fee to us, and the ad budget you set with Meta. Most agencies take a cut of that budget, so they earn more when you spend more. Ours does not move.
Our management fee
What you pay Techno Tackle
Locked for your first 4 months
- Flat, whatever the campaign scope
- After the founding period the fee starts at ₹10,000 and moves with scope
- Never a percentage of your ad spend
- Includes the account audit and landing page review
- Excludes GST
Your Meta ad budget
What you pay Meta, not us
You choose the amount in this range
- Our recommended minimum for meaningful results
- Varies by industry and competition
- Billed by Meta directly, we never handle it
- Raise or lower it whenever you want
Two payments, not three. A founding client pays us ₹10,000 a month and sets their own budget with Meta. At the recommended range that is ₹25,000 to ₹40,000 a month in total, of which ₹10,000 comes to us.
Get Your Free Meta Ads AuditWe're Taking On Our First 5 Meta Ads Clients
Meta Ads management is a new service line at Techno Tackle, built on 11+ years of software delivery and proven first on our own Facebook and Instagram campaigns. We are looking for five founding clients to build our first public success stories with. In return, we ask for one thing: an honest testimonial and permission to publish your results as a case study once we deliver.
Tools & Platforms We Work With
Software Clients Who Have Trusted Us for 11 Years
Meta Ads is our newest service, built on the same delivery discipline. These are our software and digital services clients, not Meta Ads clients.
Frequently Asked Questions
Straight answers on pricing, timelines, tracking, and what we will and will not promise.
How much do Meta Ads services cost?
Our management fee starts at a flat Rs.10,000 per month, depending on the number of campaigns and the scope of work. This fee is separate from your ad budget, which you pay directly to Meta, we never touch it. For meaningful results we recommend a minimum ad budget of Rs.15,000 to Rs.30,000 per month depending on your industry. Unlike many agencies, we do not charge a percentage of your ad spend: our fee stays flat and predictable, so our incentive is your results, not your spending.
How quickly will I see results from Facebook and Instagram ads?
Campaigns go live within a few days of sign-off, but Meta needs a learning phase, usually 7 to 14 days, to work out which audiences and creatives perform. Early data tells us what to scale and what to cut. Meaningful, stable results typically take a few weeks of testing and optimisation. Anyone promising instant returns is overselling; real performance is built by iterating on data.
What makes Techno Tackle different from other Meta Ads agencies?
Three things. First, we are our own first customer, we run Meta Ads for our own business, so every strategy we recommend has been tested with our own money. Second, we are a software company first: for over 11 years we have built digital products, so we understand tracking, data, and conversion plumbing such as pixels, events, and APIs at a level most creative-only agencies do not, and we pair that with a dedicated performance marketing team. Third, we are a new service line backed by an 11-year-old, ISO 27001 certified company, which means our first clients get founder-level attention that big agencies reserve for their largest accounts.
Do you manage Meta Ads for businesses in Coimbatore?
Yes, Coimbatore is our home market and our primary focus. We design Facebook and Instagram campaigns for local businesses across retail, healthcare, education, real estate, manufacturing, and services, combining local intent targeting with audience optimisation to reach customers in Coimbatore and across Tamil Nadu.
Do you manage campaigns for businesses outside Coimbatore?
Yes. We manage Meta Ads campaigns targeting any city or region in India, from Chennai, Bengaluru, and Hyderabad to pan-India campaigns. Our focus is Indian businesses and Indian markets, where we know the audience behaviour, costs, and buyer intent best.
Do you handle both Facebook and Instagram ads?
Yes. We manage campaigns across all Meta placements, including Facebook Feed, Instagram Feed, Reels, Stories, and Marketplace. We match the creative and message to each placement, since an ad that works in the Feed often needs reworking for Reels.
Can Meta Ads generate leads for B2B businesses?
Yes, when set up correctly. B2B on Meta works best with the right objective, tight audience targeting, and lead forms or landing pages built for qualified enquiries rather than raw volume. As a B2B software company ourselves, we design campaigns to bring in leads worth your sales team's time, not just cheap clicks.
Do you set up conversion tracking and the Meta Pixel?
Yes, this is one of our strengths as a development team. We install and verify the Meta Pixel, set up the Conversions API for reliable server-side tracking, and configure event tracking so your optimisation data stays accurate even as browser tracking gets more restricted. Clean data is the foundation of a profitable campaign.
Do you provide regular reports?
Yes. You get clear weekly reports covering ad spend, cost per lead, click-through rate, conversion rate, and ROAS, along with plain-English insights and the next steps we are taking. No jargon dumps, just what is happening and what we are doing about it.
Get In touch with us
If you have any questions or concerns, we are here to help. Get in touch with us and a product expert will be happy to assist you.
Rajavelu T
Digital Marketing Manager
Have questions about SEO, Google Ads, Social Media Marketing, or lead generation? I'd be happy to understand your business goals and recommend the right digital marketing strategy for sustainable growth.
